WILL & JAMES
Will Jardell is a model, content creator, and reality television personality who has built a career on authenticity, adventure, and breaking barriers. A runner-up on America's Next Top Model Cycle 21 and winner of The Amazing Race Season 32 on CBS — where he and partner James made history as the first same-sex couple to get engaged on the show — Will has captivated audiences both on-screen and online.
Alongside James, Will has grown his social media presence into a dynamic travel and lifestyle brand, taking audiences around the world through immersive storytelling, curated guides, and visually compelling content. From hidden gems to iconic destinations, their travels highlight culture, connection, and the joy of exploration, while championing LGBTQ+ visibility on a global scale.
Together, they have cultivated a loyal community inspired by their adventures, perspective, and openness. They also co-host the Reality Revamp Podcast, bringing their signature candor and charm to conversations about reality television and pop culture.
The Gaybors Group connects clients with LGBTQ+ talent while continuing to do what we do best: championing out and proud voices at the forefront of visibility, culture, representation and community.
We provide clients with a streamlined way to connect with every corner of the LGBTQ+ community. From creators, artists and entertainers to performers, speakers and cultural leaders, we make it easier to discover, book and collaborate with LGBTQ+ talent.
THE STEPS
BOOKING IS EASY
Apply to be an Agency Partner to unlock the full platform. Build campaigns, commission UGC content, invite creators to events and send gifting opportunities all with a click of a button managed entirely through the Agency Partner Dashboard.
Set up your campaign in the Agency Partner Dashboard, defining your scope of work and deliverables along with your timeline.
Build your campaign by searching and filtering our talent, add creators of interest to your campaign casting sheet and request rates with a click of a button. Rate requests are shared in the campaign dashboard giving you the opportunity to approve or decline creators.
Approved creators receive the full campaign details in their dashboard including the creative brief, talking points, posting instructions and a dedicated folder to upload content once it's been approved. Booking creators for campaigns, UGC, events and gifting has never been easier.
COLLABORATIONS
BRAND PARTNERSHIPS
Interested in working with Will & James to create and share content on social media? We are the destination to create content for and with the LGBTQ+ community.
Join agencies, brands, destinations, events and Pride festivals who have worked with Will & James!
BOOK WILL & JAMES
JOIN US
CELEBRATE PRIDE
For the LGBTQ+ community, Pride is an important time to come together with chosen family to create visibility, mobilize around important issues facing the gayborhood and celebrate living our truth.
Will & James, a proud member of the LGBTQ+ community, is available for Pride campaigns along with corporate events and Pride festivals.
OUR COMMITMENT
GAYBORS FUND
GAYBORS FUND
The Gaybors Group is proud to support LGBTQ+ nonprofits who are doing life-changing work with and for members of the LGBTQ+ community.
Through the Gaybors Fund, we help power the organizations making a real difference for the community.
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