THE NEVER NOT NOW
Austin’s Nakia & The Never Not Now deliver a high-voltage blend of electric, modern soulful rock, driven by deep grooves, soaring harmonies, and an electrifying stage presence. Fronted by Nakia—a commanding vocalist and consummate showman—the band fuses vintage soul, gritty rock, and cinematic synths into a sound that’s both timeless and cutting-edge. While many first met Nakia during his breakout run on The Voice, he’s long been a force in the Austin scene, backed by an all-star lineup of musicians whose rich backing vocals create a wall of harmony. Their sound channels the grit of The Nightsweats, the swagger of Otis Redding, the funk of Prince, and the rock of INXS—powered by blazing guitars and groove-heavy synths.
A staple of Austin’s live music scene, Nakia & The Never Not Now hold a residency at C-Boy’s Heart & Soul and have rocked stages from The Saxon Pub to the F1 Grand Prix at Circuit of the Americas. Their live sets blend originals from Nakia’s deep catalog and latest album Signal, fresh unreleased material, and the occasional choice cover. Whether in a packed club or on a festival stage, they deliver a soul-stirring, high-energy experience meant to be felt as much as heard. Quit fucking around. Come find out.
The Pride Equity Group connects clients with LGBTQ+ talent while continuing to do what we do best: championing out and proud voices at the forefront of visibility, culture, representation and community.
We provide clients with a streamlined way to connect with every corner of the LGBTQ+ community. From creators, artists and entertainers to performers, speakers and cultural leaders, we make it easier to discover, book and collaborate with LGBTQ+ talent.
THE STEPS
BOOKING IS EASY
Apply to be an Agency Partner to unlock the full platform. Build campaigns, commission UGC content, invite creators to events and send gifting opportunities all with a click of a button managed entirely through the Agency Partner Dashboard.
Set up your campaign in the Agency Partner Dashboard, defining your scope of work and deliverables along with your timeline.
Build your campaign by searching and filtering our talent, add creators of interest to your campaign casting sheet and request rates with a click of a button. Rate requests are shared in the campaign dashboard giving you the opportunity to approve or decline creators.
Approved creators receive the full campaign details in their dashboard including the creative brief, talking points, posting instructions and a dedicated folder to upload content once it's been approved. Booking creators for campaigns, UGC, events and gifting has never been easier.
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CELEBRATE PRIDE
For the LGBTQ+ community, Pride is an important time to come together with chosen family to create visibility, mobilize around important issues facing the gayborhood and celebrate living our truth.
The Never Not Now, a proud member of the LGBTQ+ community, is available for Pride campaigns along with corporate events and Pride festivals.
BOOK THE NEVER NOT NOW
COLLABORATIONS
BRAND PARTNERSHIPS
Interested in working with The Never Not Now to create and share content on social media? Creators in Demand, a proud member of the Gaybors Group, is the destination to create content for and with the LGBTQ+ community.
Join agencies, brands, destinations, events and Pride festivals who have worked with The Never Not Now!
OUR COMMITMENT
PRIDE FUND
PRIDE FUND
The Pride Equity Group is proud to support LGBTQ+ nonprofits who are doing life-changing work with and for members of the LGBTQ+ community.
Through the Pride Fund, we help power the organizations making a real difference for the community.
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