LION
LION is an Ethiopian-Australian electropop artist, singer, songwriter, producer, and dancer based in Naarm (Melbourne), Australia. Their music fuses pulsing electronic rhythms, razor-sharp rap, and elements of heavy rock, delivering powerful lyricism that confronts microaggressions, racial identity, and self-reclamation. Drawing comparisons to artists such as Bree Runway and Charli XCX, LION’s heavy beats and distorted synths roar with unapologetic intensity.
Since signing to Tomboi Records in 2021—an independent label dedicated to amplifying marginalised voices—LION’s artistry and advocacy have continued to reach new heights. Their debut EP RECLAMATION was met with critical acclaim, amassing over 200,000 streams, securing placements on Spotify and Apple Music editorial playlists, and charting at #35 on the Australian iTunes Dance Albums Chart.
An ARIA-charting songwriter, LION reached #4 on the ARIA Australian Albums Chart as a co-writer on Greg Gould’s Strings Attached. Renowned for their live performances, LION has appeared across major stages and festivals, including Sydney WorldPride, headlining Naarm’s largest LGBTQIA+ event, Midsumma Carnival, and most recently performing on the main stage at Mardi Gras Fair Day.
The Gaybors Group connects clients with LGBTQ+ talent while continuing to do what we do best: championing out and proud voices at the forefront of visibility, culture, representation and community.
We provide clients with a streamlined way to connect with every corner of the LGBTQ+ community. From creators, artists and entertainers to performers, speakers and cultural leaders, we make it easier to discover, book and collaborate with LGBTQ+ talent.
THE STEPS
BOOKING IS EASY
Apply to be an Agency Partner to unlock the full platform. Build campaigns, commission UGC content, invite creators to events and send gifting opportunities all with a click of a button managed entirely through the Agency Partner Dashboard.
Set up your campaign in the Agency Partner Dashboard, defining your scope of work and deliverables along with your timeline.
Build your campaign by searching and filtering our talent, add creators of interest to your campaign casting sheet and request rates with a click of a button. Rate requests are shared in the campaign dashboard giving you the opportunity to approve or decline creators.
Approved creators receive the full campaign details in their dashboard including the creative brief, talking points, posting instructions and a dedicated folder to upload content once it's been approved. Booking creators for campaigns, UGC, events and gifting has never been easier.
COLLABORATIONS
BRAND PARTNERSHIPS
Interested in working with Lion to create and share content on social media? We are the destination to create content for and with the LGBTQ+ community.
Join agencies, brands, destinations, events and Pride festivals who have worked with Lion!
BOOK LION
JOIN US
CELEBRATE PRIDE
For the LGBTQ+ community, Pride is an important time to come together with chosen family to create visibility, mobilize around important issues facing the gayborhood and celebrate living our truth.
Lion, a proud member of the LGBTQ+ community, is available for Pride campaigns along with corporate events and Pride festivals.
OUR COMMITMENT
GAYBORS FUND
GAYBORS FUND
The Gaybors Group is proud to support LGBTQ+ nonprofits who are doing life-changing work with and for members of the LGBTQ+ community.
Through the Gaybors Fund, we help power the organizations making a real difference for the community.
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