WHAT WE DO
OUR SERVICES
THE GAYBORS GROUP
OUR SERVICES
Whether you're looking to partner with LGBTQ+ creators and entertainers, launch a culturally relevant campaign or produce an unforgettable event, our team provides the expertise, talent and support to bring your vision to life.
From talent sourcing and casting to content strategy, creator partnerships, podcast placements, gifting programs, media amplification, Pride campaigns and live experiences, we help clients build authentic connections with LGBTQ+ audiences while creating meaningful opportunities for the community.
As members of the LGBTQ+ community ourselves, we bring lived experience, cultural insight and a deep understanding of the audiences you want to reach. The result is work that feels authentic, resonates with the community and delivers impact long after Pride Month ends.
Explore the services available through Creators in Demand and Trans in Demand below.
CONTENT STRATEGY
Creators are tastemakers, trendsetters and the driving force behind introducing and selling products and services to the gayborhood. Their content is authentic, engaging and from a valuable perspective which makes them trusted members of the LGBTQ+ community.
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CREATOR SERVICES
We are innovative thinkers and storytellers. We are the destination for everything LGBTQ+ which makes us experts when executing campaign development, messaging, casting, content, creative briefs, media buys, events and marketing strategies all year long.
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GIFTING & SAMPLING
Launch gifting and sampling campaigns which reach highly valuable LGBTQ+ consumers. Gifting in-house services include product selection, tracking and delivery as well as detailed reporting and creator payments.
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KEYNOTE SPEAKERS
LGBTQ+ voices are some of the most powerful, necessary and underrepresented in professional and public spaces. Our roster has keynote speakers, including those from the trans community, that can bring lived experience, cultural authority and compelling storytelling to stages across industries.
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LIVE EVENTS
We develop and produce authentic live experiences that bring brands, LGBTQ+ communities, and allies together, from drag shows and product launches to movie premieres, panels, and cultural activations. With deep experience in LGBTQ+ culture our team creates engaging events that feel genuine, culturally relevant, and memorable.
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MEDIA PLANNING
Our strategic media-buying program leverages creators content on apps, digital, editorial and streaming platforms. When our team develops the campaign strategy we suggest ways to repurpose content to reach even more LGBTQ+ consumers.
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PODCAST PLACEMENT
Our network of over 100 podcasts from LGBTQ+ hosts are having meaningful conversations with their listeners. We identify podcasts and hosts while providing creative services which includes developing authentic and engaging messaging.
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PRIDE PLANNING
For the gayborhood, Pride is an important time to come together with chosen family. We go beyond rainbow washing to leverage Pride to create authentic and engaging campaigns from development, casting and to production.
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ROUNDTABLES & PANELS
The most important conversations about LGBTQ+ lives and culture should be led by those from the community including those who are trans. Our panelists and roundtable facilitators bring nuance, range and real expertise to discussions that matter.
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TRAININGS & WORKSHOPS
Our facilitators design transformative workshops that get to the heart of what inclusion actually requires which is honest conversations, cultural accountability and the tools to make belonging real.
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READY TO WORK TOGETHER?
Schedule a consultation with our team to discuss how we can help you reach the LGBTQ+ community authentically.
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